Start Month: Nov 2016 (3 years, 8 months)
Revenue Impact: +£64,515
Net Profit Impact: +£50,030
Cash Impact: +£32,258
The key thing that this particular client has got right, has been building a business based on a stable recurring revenue model, and then retaining customers. This has given a very predictable performance from one-month to the next.
The business has grown as the number of new customers arriving has exceeded the number of customers leaving. Effort has been put into understanding the customer, and working to ensure the services supplied meet the needs of the customer and avoid giving them a reason to leave.
Good cost control means that the red line (profit) follows roughly in-step with the revenue line in green. Good cashflow management ensures profits are quickly translated into cash in the bank.
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