You might have heard the old saying, “turnover is vanity, profit is sanity.” But what does this mean, and why is it important? And why is a profit margin especially important when trying to grow [...]
Even the best businesses in the world lose customers. What is important for business growth is that losses are minimised, and that in the long-run more customers are joining than leaving. This is [...]
If you want to improve bottom line business performance it isn’t always easy to know where to start. This simple rule of thumb can guide your thinking and help to boost profits.
In many industries, prospects use the internet to search for products and services. Being visible to online prospects costs money. The question is how much should you spend, if anything?